The video showed us how media is presented to kids at as young an age as possible, trying to fit itself into normal lives, so that kids grow up completely comfortable with total media saturation. They are marketed to as consumers at a very young age, marketed to be shallow, object-hungry, young people. Young kids have a lot of influence on their parents as well, making it kill two birds with one Target Brand stone. ;) They have consumer ready kids in the future and they get more money now from their parents.
Media saturation isn't specifically bad, but it's almost sneaky the way that advertisements get around to kids. And what do you do? Cut your kids off from information? No, that would alienate them. Do you let them run loose with it? No, because then they don't make the correct choices. Kids need to see the advertisements, but at the same time, learn what advertisements are trying to get them to do, or, in other words, become media literate.
At the same time, I wouldn't say that media advertisements are bad. They can be very helpful, if used correctly. I learn about things that I would like to buy anyway more quickly, and I learn of deals, so that I can save money. So it's all balanced out, at least at the moment.
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