HON MEDIA LIT BLOG #5

I use the radio and internet the most throughout the day, and I enjoy magazines and the paper, and some TV on the side. So the most ads I see in the day are internet flash ads. Now, these advertisements are designed to be formatted and in the style of the people on the website. So when I go to my Computer Tech forum site, all ads on that site are related to computers and computer parts, Science fiction, etc.

The most effective ads that I have seen recently are ones that don't necessarily make any sense until I click and follow their link. I saw one that was advertising Terminator, and it was all black, and a question faded to the top. I felt compelled to see what it was talking about, even though I don't like the Terminator at all.

Obviously, ads that target me are the best and most effective. I like ones that lead you on, and that make you think a lot more than usual.

HON MEDIA LIT BLOG #6

To be honest, I like most Product Placement, because it makes whatever I am watching seem more real, because, rather than using made up products that sound stupid, they use products that everyone knows, and many people use. When movies use made up products, they usually come off as cheap knockoffs, and draw my attention away from the media.

I don't find it horrible to see companies advertise in movies either. Yeah, it is just a advertisement in a movie, but it's a much more interesting way of doing it. Regular formats just get boring. I think, because of this, that it is more effective than usual. People are used to commercials, billboards, newspapers, and seeing advertisements in movies tends to catch people off guard.

As pertaining to teenagers, I think that it's just as effective for us. Or more so. Teenagers see many more movies, I think, and I don't really think about them.