To be honest, I like most Product Placement, because it makes whatever I am watching seem more real, because, rather than using made up products that sound stupid, they use products that everyone knows, and many people use. When movies use made up products, they usually come off as cheap knockoffs, and draw my attention away from the media.
I don't find it horrible to see companies advertise in movies either. Yeah, it is just a advertisement in a movie, but it's a much more interesting way of doing it. Regular formats just get boring. I think, because of this, that it is more effective than usual. People are used to commercials, billboards, newspapers, and seeing advertisements in movies tends to catch people off guard.
As pertaining to teenagers, I think that it's just as effective for us. Or more so. Teenagers see many more movies, I think, and I don't really think about them.
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