I use the radio and internet the most throughout the day, and I enjoy magazines and the paper, and some TV on the side. So the most ads I see in the day are internet flash ads. Now, these advertisements are designed to be formatted and in the style of the people on the website. So when I go to my Computer Tech forum site, all ads on that site are related to computers and computer parts, Science fiction, etc.
The most effective ads that I have seen recently are ones that don't necessarily make any sense until I click and follow their link. I saw one that was advertising Terminator, and it was all black, and a question faded to the top. I felt compelled to see what it was talking about, even though I don't like the Terminator at all.
Obviously, ads that target me are the best and most effective. I like ones that lead you on, and that make you think a lot more than usual.
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