HON MEDIA LIT BLOG #7

The most common form of media I utilize is video games. And the most common form of advertising in video games, obviously, is product placement. In the game Tom Clancy's Rainbow Six: Vegas, for instance, Dodge paid to have every vehicle in the game a Dodge vehicle. In some war games, such as Battlefield: 2142, there is advertisements, for products such as Axe body spray.

The most popular games that advertising appears in is either Racing games or Sports games. Many of these games are played by young men, from ages 12-35, but most advertisers limit that to ages 18-34, since some games are rated Mature.

Also, in the past, these advertisements have been static, either a preloaded bunch of ads, or simply one ad that never changes.

More recently, in the game Burnout: Paradise, an arcade style racing game, features advertisements that can be downloaded every time you go online, so that new and different advertisements are show constantly. These advertisements can be based on where you live, games you usually play, and any additional information that you have giving when you registered for the account.

Video games offer a new and nearly limitless ways to advertise, and personally, I don't have a problem with it, assuming it doesn't turn out like this Photoshop job below.

That would not be too pleasant.